The best practices for web design emphasize simplicity, ease of use, engaging content and providing solutions for the visitor. Wistia gets it right: its homepage shows a dynamic video with brief copy. Skillshare does something similar, while Velocity Partners goes with an interactive slideshow. Animalz and Flock use unusual CTA buttons to grab one’s attention (“Let’s talk” and “Get Flocking”). Writer Clarkisha Kent’s site features a large picture of her and the intriguing descriptor “bringer of chaos.” These and other examples serve as inspiration for how to do above the fold design correctly.
Key Takeaways:
- Above the fold design best practices include simplicity, usability and engaging content.
- Wistia has a simple homepage that effectively uses video and short copy.
- Content marketing agency Animalz has an unusual CTA button saying “Let’s talk.”
“If your session time is low and your bounce rate is high, you may be taking more than 12 seconds to attract a visitor’s attention, which, for generating leads, isn’t the best.”
Read more: https://blog.hubspot.com/marketing/above-the-fold