Lead generation is important to any website that is looking to grow its consume base, but optimizing lead generation may sometimes be tricky. Sites should utilize different forms on the site, and rather than looking at lead generation as whole, they should strive to optimize each individual step. It’s important to test the new process …
10 Simple Ways to Optimize Your Website for Lead Generation Read More »
Keyword research may be long and tedious, but it’s imperative to drive organic traffic to your website. At the beginning, seed keywords are formed as a basis for your keyword list so that you are able to expand it in the future. It’s important to look into the total volume of searches, as well as …
A Must-have Keyword Research Process for Winning SEO – Whiteboard Friday Read More »
Are Your Digital Marketing Campaigns Delivering Tangible Results Or Just Lots Of Impressions And Clicks? “Can you help me make sense of this End of Campaign Report?” asked the Marketing Manager. The organisation had recently invested significantly in digital campaigns and now they were trying to work out if the campaigns had delivered enquiries and …
Is Your Organisation Possibly Making These Mistakes With Your Digital Campaigns? Read More »
Most marketers are aware that you need a digital marketing strategy as well as a mobile marketing strategy. The new age of digitization requires new ways to communicate with consumers. Knowing that you need to market this ways is one thing, but most don’t have the knowledge that is necessary to develop a plan to …
10 reasons you need a digital marketing strategy in 2020 Read More »
A good subject line is often what determines whether recipients will open your company’s emails. Good subject lines often include a sense of urgency to them (“your prescription is expiring”, “The timer’s going off on your cart!”). Intrigue is useful as well; make the recipient want to find an answer to a question raised in …
31 of the Best Email Subject Lines We’ve Ever Seen Read More »
Pop ups can give you the edge over the competition, they simply just work. They keep people on your page longer, and show them what the web page has to offer. It is also a way to generate leads, a lot of pop ups gather email addresses in exchange for additional information. Pop ups can …
14 Inspiring Popup Design Examples to Help Grow Your Online Business Read More »
Digital is an important step in the whole buying process, and there a lot of people that are behind the scenes in digital marketing. You don’t necessarily need everyone on that digital marketing team to be an expert, but each role is important. There is a lot that goes into it, and one of those …
To actually attract visitors who will convert to leads and sales requires deep keyword research. To accomplish this, you must really knowing your target audience. You should also look beyond traditional keyword research tools. Demographics Pro and Seed Keywords are two good examples. Furthermore, it’s important to stay on top of trends (here, Google Trends …
How to Go Deeper with Keyword Research: Go-to Tools & Techniques Read More »
Data driven and data informed may sound similar, and they sort of are, but they have some key differences, and it is probably best to be data informed versus data driven. Data driven isn’t a bad thing, but it involves viewing the data in real time to see what moves should be made right then …
The integrated measuring tools that Google offers their marketers is a great way to determine how your customers are changing when it comes to their consumer behavior post-pandemic. Attribution is a feature within Google Ads, and it can help you figure out the exact paths your customers are making before a conversion happens. One of …
Get insights and take action on changing customer behavior Read More »