Minimizing doesn’t necessarily mean simplified, there can still be complex details delivered in a minimal way. This means that it’s a clean and sleek and doesn’t have any of the background noise that a lot of the websites we use have. The information is presented in a way that makes sense and answers any questions …
Having a quality content marketing strategy puts company on a higher level than their competition. Unfortunately, the world of content marketing is constantly changing. At the beginning of the decade, search engine optimization dominated the online marketing community, and then social media became more popular, providing a new sales channel for businesses. Then, the world …
You can have something that you feel is an award winning piece of content, something you spent a lot of time creating, and now that you have shared it with the world, and were expecting it to explode, you don’t end up with much. This is because your content isn’t out there for the world …
As many companies become experienced in the world of digital marketing, only those with a unique customer experience will stand apart from the crown post-pandemic. The customer experience, or CX, is constantly changing, so businesses need to adapt and tailor strategies towards the needs of the consumer. To start out, companies should anticipate their customers …
CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now Read More »
In today’s digital age, it is imperative for businesses to utilize advertising to grow their brand. In a nutshell, advertising is about crafting a message that entices the consumer to take action, and most likely buy a product. Traditional advertising methods include commercials on the television or radio, billboard signs, and even print advertisements in …
Education marketing is critical to getting students to be interested in your school. Reaching young people requires adapting to today’s technologies and trends. Using Facebook Live or Instagram Stories is a great way to reach a good number of young people while providing short video showcasing what your school has to offer. You can use …
4 Education Marketing Trends to Keep an Eye on in 2020 Read More »
Facebook ads allow for businesses to get their product or service in eyesight of their target demographic. Businesses new to social media advertising should start off with the process known as the Facebook ad funnel. The primary goal is to create awareness of products within the target audience, then tailor content to drive sales. Also, …
Engaging and compelling content is the top factor in creating a lead generation strategy. Once you have the consumers on your site, the next step is to convert these people into potential leads. Marketers need to devise ways to get users to consent to providing information, like email addresses, so that they can be part …
How to Create and Execute a Successful Lead Gen Strategy Read More »
Conversion rates are important as they let content creators know how many users achieved a specific goal. For example, if a product website has 1,000 visitors, and only ten of them purchase the product, the conversion rate it 1%. Increasing this number means more sales and more revenue, but can sometimes be tricky. Sites should …
How to Increase Conversion Rates With Web Analytics Read More »
High-quality content is imperative to higher ranks within search engines. Sites like Google use a specific algorithm to judge which content is worthy, and which is not, so it’s important to understand the basics. Content that is highly-linked is one of the most important factors for search engine optimization. Also, you’ll want to ensure that …
5 Google Ranking Signals Content Marketers Need to Know Read More »