You will want to create a great experience for people who are visiting your site, because this is the place that most people go to interact with new brands for the first time and get a feel for who they are. You will want to make sure it is user friendly and include ways that …
3 ways to get the most from customer experience analysis Read More »
Plenty of marketers agree, that Facebook is the best place to place ads and see a return. There are ways to make sure that your ads reach the right audience, or that your audience is getting the right ads that you generate. You can perform and A/B test to see where your ads do the …
Marketing automation is great if you want to increase your revenue and have more success within your company. Other companies that have used marketing automation have seen an increase in their sales as well as have more data that they can rely on for better plans in the future. These are just two of the …
9 marketing automation benefits that could help your business Read More »
The best practices for web design emphasize simplicity, ease of use, engaging content and providing solutions for the visitor. Wistia gets it right: its homepage shows a dynamic video with brief copy. Skillshare does something similar, while Velocity Partners goes with an interactive slideshow. Animalz and Flock use unusual CTA buttons to grab one’s attention …
15 Compelling Above the Fold Content Examples to Inspire Your Own Read More »
When you are a creating and running a web page, SEO is very important. You will want to make sure you have everything in order as far as what people are looking for. You have to be intuitive as well as do your research when it comes to figuring out what it is people want …
A/B & Multivariate Testing for SEO: How to Do It the Right Way via @rachellcostello Read More »
If you are already paying for the pay for click ads on other social media sites like Facebook, Twitter, and Instagram, then you will be able to run those same ads on LinkedIn as well. There is an ads program that you can use on their platform now, and if you are new to using …
How to Run LinkedIn Ad Campaigns: A Beginner’s Guide Read More »
You want to make sure your landing page is aligned with the goals of the marketers and team at your company. You want to have a nice summary so you can real customers in based on what they want to see and what you can provide to them. Using lead scoring is a great way …
How to align marketing and sales teams to sell more Read More »
The COVID-19 crisis has lead to a huge increase in internet traffic. Now is the time for businesses to try to attract more of that traffic to their websites. One way to achieve this is to speed up your site. Another is to start publishing video content on YouTube. Social sites Reddit, Facebook and Quora …
7 ways to quickly generate traffic to your website Read More »
Across all formats and placements, display ad CTR is 0.05%. This seems quite low, but it doesn’t mean that online ads don’t increase awareness and purchase intent. Looking at social media, Facebook ad CTR (1.11%) is higher than Twitter (0.86%), Instagram and LinkedIn (0.22% each). Brand searches are always going to yield higher CTRs, and …
Average display advertising clickthrough rates (CTRs) – 2020 compilation Read More »
There are things you can do to optimize your email that you are sending to customers or prospective customers. You can clean up the headline, you can personalize the email message even more, and you can even make sure your emails aren’t from purchased lists. But, the reality is, is that spam bots are everywhere, …
What If Your Email Metrics Are Off: Who’s Really Clicking on Your Emails? Read More »