Month: August 2020

The IAB Europe Guide to Cookies: Privacy Promises Should Do More Than Crumble

One underlying challenge facing the AdTech industry is the need to accomplish personalisation without surveillance so as not to run afoul of the GDPR. The IAB Europe report identifies this issue, but fails to find an adequate workaround regarding third-party cookies. There is, in fact, a solution with great potential called the 5th Cookie Approach. …

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