So much can go wrong when you launch a new website, even for those who are very familiar with doing it and have done it quite a few times. There could be a broken link, something that could have generated a lot of new leads, or a misspelled word, something that could make you look unprofessional. The worst one, is probably the fact that they can get a page not found message. To avoid these mishaps is to look into other websites you have launched, and what your plan was and how to execute that plan with your new website.
Key Takeaways:
- If you had a previous website, analyze it and use it for benchmark data.
- Before launching, thoroughly proofread the site, check images, and test for UX.
- Announce your new website with teasers, a social media campaign, and an email blast to your database.
“You can get an idea of your site’s existing structure, pages, and assets by using a crawling tool such as Screaming Frog.”
Read more: https://blog.hubspot.com/marketing/website-launch-checklist