A/B Testing on Facebook: How to Do It Right

Plenty of marketers agree, that Facebook is the best place to place ads and see a return. There are ways to make sure that your ads reach the right audience, or that your audience is getting the right ads that you generate. You can perform and A/B test to see where your ads do the best and who sees more of your ads, and which ads perform the best out of the others you have tested.

Key Takeaways:

  • Facebook is one of the places that most marketers agree gives the best ROI.
  • Facebook lets you test the performance of your ads by using A/B or split testing.
  • Here is how you can use Facebook Ads to create A/B testing for your content.

“If you’re choosing an ad set to duplicate, Facebook will provide suggestions of which variable to change for you, and you can pick from there.”

Read more: https://blog.hubspot.com/blog/tabid/6307/bid/30893/how-to-split-test-your-facebook-ads-to-maximize-conversions.aspx

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