If you remember the 80’s at all then you probably remember the members only jacket. A lot of people owned this jacket because those people all seemed to enjoy belonging to something. You can use this same strategy in your business to keep people engaged with your business, and remember it for years to come. The member concept will also keep the customers and the people in the company on the same page so they are both working towards the same goal.
Key Takeaways:
- If you start thinking of your customers as members, it might change how you do business with them to their benefit.
- Here are some questions to think about in terms of how they might serve your customer-members.
- For example, you should consider where the customers are in your overall scheme, and what their characteristics are.
“The beauty of this approach is that it keeps both you and your customers on the same path – a path this is based on transformation, a path that can be accurately measured, a path that is all about results.”
Read more: https://ducttapemarketing.com/customers-like-members/