The integrated measuring tools that Google offers their marketers is a great way to determine how your customers are changing when it comes to their consumer behavior post-pandemic. Attribution is a feature within Google Ads, and it can help you figure out the exact paths your customers are making before a conversion happens. One of the models within this tool is the data-driven attribution model, which helps you to find out which clicks throughout your site should be given the most credit.
Key Takeaways:
- You can use free tools from Google to find out how the coronavirus has affected you.
- Google Ads can help you follow your traffic and see what your conversion rates are.
- Read on to learn more about how to use these Google tools for your business.
“The way that your customers interact with you may have changed dramatically in the past few months. Google Analytics can help you measure how those changes have impacted your business through your website or app.”