Now that everybody is at home and has more free time on their hands to absorb content, now is the time to take advantage of that and really get into promoting your business. With content marketing, you can reach a wide audience and use your words to drive up your SEO in search engines, like Google. You can also focus on creating video content for your site, you can fit a lot more information into a video and you can make it entertaining for more engagement.
Key Takeaways:
- Customers dislike when businesses sound overly promotional, so use subtlety to drive your message on your website.
- Video is a good way to demo products and to express your company’s personality.
- Interstitials (i.e., pop-ups) are widely disliked, but they are actually a useful lead generation tool.
“Consider creating a series so you can compile a playlist that you can also link to in your videos, resulting in a virtuous cycle of content.”