Digital is an important step in the whole buying process, and there a lot of people that are behind the scenes in digital marketing. You don’t necessarily need everyone on that digital marketing team to be an expert, but each role is important. There is a lot that goes into it, and one of those necessary positions in the digital marketing team is an SEO manager and a Google ads manager. Both of these positions are important and need their own separate roles.
- According to LinkedIn, digital marketing skills were among the most sought after job skills in 2019.
- You will want a manager who specializes in organic search because this is many businesses’ main traffic driver.
- A front end developer tests and improves your company’s digital experiences.
“So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree.”