Lead generation is important to any website that is looking to grow its consume base, but optimizing lead generation may sometimes be tricky. Sites should utilize different forms on the site, and rather than looking at lead generation as whole, they should strive to optimize each individual step. It’s important to test the new process so that it can be streamlined for customers. Always be friendly to potential customers and try to customize content whenever possible.
- Find out which pages of your website generate the most traffic and add forms to those particular pages.
- Create blog content that includes an ebook or whitepaper that your visitors can download.
- Develop a live chat feature and put it on the pages of your website that generate the most traffic.
“The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.”