A good subject line is often what determines whether recipients will open your company’s emails. Good subject lines often include a sense of urgency to them (“your prescription is expiring”, “The timer’s going off on your cart!”). Intrigue is useful as well; make the recipient want to find an answer to a question raised in the subject. Additionally, emojis can be eye-catching. A final piece of advice is that there are times to be funny, but you should be direct and concise when sending a serious email.
- By using “uh-oh” in a subject line, Warby Parker makes a prescription renewal reminder sound helpful and friendly.
- When Buffer was hacked, they sent out an email with an appropriately concise and direct subject line.
- Clover and Wag! have used emojis in subject lines to attract the recipient’s eye.
“So what makes you want to take that extra step to actually open an email? Often, it’s the subject line.”