Nurturing leads from inbound links is vital to the growth of your website. Most of these potential customers did not land on your page specifically to buy your product. Therefore, to reel them into your pitch, you need to create engaging and visually-appealing content. A few other ways to get these potential customers to gain more interest in your products is through personalized email marketing and understand the concept of lead scoring in order to focus your efforts on the correct target audience.
- You want to follow up with leads before they go stale. Putting this off can cost sales for years.
- Scoring leads by a numeric value can help to figure out how much attention should be given to a lead.
- Personalize your emails so they don’t just feel like generic spam to get at your customer’s wallets. Make them feel like family.
“When it comes to lead nurturing, one size certainly does not fit all.”