You can reach your Facebook audience organically without using any ads. The way that we all already engage with each other because you have a personal relationship with people on your Facebook page is the same concept you will use to grow your business. A Facebook live video will get people to engage because they feel up close and personal with you and will more than likely want to watch just out of curiosity. You can also reach people’s notifications as a way to get your name out there.
Key Takeaways:
- You can use Facebook to build a large community with more organic engagement.
- You can start with a personal profile instead of a community page if you keep people engaged.
- To grow your page, you can use notifications, Facebook events, and more.
“When you shift from being a consumer to becoming a creator who’s building a personal brand or a small business, your personal profile needs to reflect that change so you attract the right community of people.”