It can be more difficult to gain new customers during this time because people are much more guarded with their funds than they ever were before. You can work on retaining the customers you already have, which is good, because you want customers that are loyal to you for future reasons, but if you aren’t gaining new customers, then you are going to fall behind. If you keep your content personal, this creates a relationship with people, and they are more likely to come back.
Key Takeaways:
- When running a successful business, you need to both attract new customers and keep the ones you have.
- You want to make sure that your strategies on both sides are balanced well.
- Here are five things you should be doing for both strategies, including good content, personalization, and more.
“Retention can’t be your entire strategy, through. Retention makes for a profitable company and it means that you’re successful in providing value to your customers. However, if you’re not acquiring new customers consistently, there are downsides”
Read more: https://martech.zone/how-to-balance-acquisition-vs-retention-efforts/