How to Go Deeper with Keyword Research: Go-to Tools & Techniques

To actually attract visitors who will convert to leads and sales requires deep keyword research. To accomplish this, you must really knowing your target audience. You should also look beyond traditional keyword research tools. Demographics Pro and Seed Keywords are two good examples. Furthermore, it’s important to stay on top of trends (here, Google Trends is essential). Once you have some keywords in mind, think about customer intent: are they trying to buy something or know something? Last, move beyond keywords into questions that customers ask.

Key Takeaways:

  • We have to evolve our keyword SEO to include new mobile search algorithms. Getting started with this is easy with the right tools.
  • Demographics Pro is a tool that can help you understand your customers and their behavior on social media.
  • It’s not always obvious to Google what the intent of the search is. Optimizing a web page so it has information to learn helps to bring people to buy the product.

“A word or phrase might be searched for often, yet that fact alone doesn’t mean those are your customers.”

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