If you are using a landing page and you are not generating the amount of leads that you hoped you would, you might want to rethink your whole landing page. Don’t think that if you keep it as is that it will just start to attract the right audience all on its own eventually, be mindful of who is visiting your site now. You can even ask the people who visit the site what it was they were hoping to find and then go from there.
Key Takeaways:
- While improving your landing page can help with conversion, some of the usual fixes might not be helpful.
- You should have a simple landing page that prominently features all of your CTA.
- You can also use customer testimonials to help improve your credibility for potential buyers.
“Going straight to the source and asking the audience members what would help them feel appreciated, valued, inspired and excited will reveal exactly what your visitors’ goal is by clicking to your website.”
Read more: https://keap.com/business-success-blog/marketing/seo/3-landing-page-optimization-myths