The Beginner’s Guide to Conversion Rate Optimization (CRO)

You may be wondering what CRO actually stands for, but it is necessary to have if you are looking to gain more leads from your web page. It is the conversion rate in which visitors to your page complete an action that you want, like filling out a form or leaving their email address. You have the opportunity to use CRO on the home page, where a lot of visitors will frequent. You can even use a blog to discuss your business and gain some more audience members that way.

Key Takeaways:

  • While most marketing strategies are trying to increase traffic, you should focus on conversion instead.
  • Read this guide to help you learn where to get started when it comes to improving conversion rates.
  • Tips include adding certain elements to your blog pages and more.

“A conversion rate is the percentage of visitors who complete a desired action (in other words, convert). For instance, a desired action may be completing a web form, signing up for a service, or purchasing a product.”

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