Having a quality content marketing strategy puts company on a higher level than their competition. Unfortunately, the world of content marketing is constantly changing. At the beginning of the decade, search engine optimization dominated the online marketing community, and then social media became more popular, providing a new sales channel for businesses. Then, the world of video marketing started to take form. In the coming years, video is still predicted to stay relevant, yet mobile marketing and personalized content may dominate.
Key Takeaways:
- In the early 2010s, Google released its important ZMOT study and also began to discourage keyword stuffing.
- The rise of social media made consumers more passive as to how they received content.
- Moving forward, video and mobile will be essential to content marketing.
“Content marketing isn’t static. The landscape of the practice is constantly changing.”
Read more: https://blog.hubspot.com/marketing/future-content-marketing