During these times, that are so uncertain, it can be hard to ascertain what exactly to do as far as changing the ads to match the current climate. A lot of large companies are pulling back with their advertising and just keeping it simple just to communicate with their audience in a more simplistic way, and being sure to relate to them on a personal level since we are all uncertain right now. Now that people are at home and on their phones a lot more often, there is more of an opportunity to relate and communicate with people.
Key Takeaways:
- Facebook ads are cheaper right now during the Covid epidemic. It’s important to note however that the cheaper cost is not going to be directly correlated to a cheaper return on investment.
- When someone leaves a comment on an Ad you can start a conversation with that person. This opens up revenue potential.
- Try to change your ads so they reflect the stresses of the pandemic. Don’t insensitively just insist that customers should give you money.
“To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast.”
Read more: https://www.socialmediaexaminer.com/using-facebook-ads-in-uncertain-times-amanda-bond/